SHI SAN YU hopes to collaborate with the best aesthetic artists worldwide, cultivate the best brand managers in the world, and become the most influential Chinese aesthetic brand.

Work philosophy: Every piece of clothing, every content, and every service should be made into a beautiful and touching work.

Innovative and inheritance: The purpose is to inherit, and the method must not be retro, but innovative and interesting inheritance that meets current needs.

Serving creators: We respect creators, inspiration, and works, committed to paving the way for the process of creating value.

The Modern Hanfu is originated from the traditional classic dress style of the Han nationality and retains its typical form and features, combined with the current public's diversified wearing situation and fashion aesthetics.

Youthful and beautiful original design
Make a new Hanfu with a story, reinterpret Chinese romance in the context of contemporary youth, and turn it into a Hanfu design work.

Innovative craftsmanship
With ingenuity, the fabrics that reflect the oriental temperament, large-area gradient color prints, and millions of stitches are woven to create large-scale embroidery.

The selection of national style products in the whole life situation
Focusing on the center of the circle of Hanfu, find a full-context life aesthetic radius based on space, time, collocation and lifestyle.

In June 2018, the co-branded model of SHISANYU cooperation with NetEase's game "Justice Online" went online, creating a precedent of co-branding game IPs with Chinese dress. So far, SHISANYU has developed 100+ co-branded products with 20+ + famous IPs. Through a series of cross-discipline co-branding,

SHISANYU hopes to turn the love of Hanfu from a minority to a majority, and from a niche to a mass. Hanfu culture needs to be continued and inherited, and more importantly, it needs to be innovated and integrated, and use is the best way to pass it on.